Understanding Target Audience (Critical Perspective?)

Audience Segmentation

Audience segmentation is something media industries do to split society into bits or “segments.”

This can be done through demographics (age, gender, sexual orientation (sexuality), ethnicity, occupation/class)

Geo-demographics = Where you live

Psycho-demographics = Lifestyle choices e.g being vegetarian, smoking, driving, owning a dog are some psycho-demographics.

Acronym = An abbreviation formed from the initial letters of other words and pronounced as a word E.G. NASA, BOGOF & MILF.

Or the first two letters e.g. OFSTED is Office Standards in Teaching and Education.

DINKY (Double income no kids yet)



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