Video Art Installation

This video was staged by JB GhumaN, Jr. It is called Acrylic Nails and was made in August 2013.

Why has the video been made this way?

In the first video, the video has been made to show illusions between the women and the man and to make the brain think and react differently to the video.

Who would it appeal to?

I think it would appeal more to the male gender because the women are dressed in lycra and the man is fully dressed for adults.

How does this example link to other video installations, or other video products (films, TV, games, etc.)

This example links to the other video products because it features clips I have seen happen on Britain’s Got Talent with illusions and illusions you can find on lots of films and games.

Does this video installation push the boundaries of the format? What style and conventions does it demonstrate?

This video art installation is about a girl covered in paint and they use special effects to make it look like the paint has disappeared.

It is called News and was staged for a school assessment in August 2012 by some students. I think that the main message for this video installation is how the media impacts our society.

Why has the video been made this way?

I think that the video has been made this way because it reflects the media impacting our society.

Who would it appeal to?

I think that this video would appeal to teenage girls because it uses a young female as the actress and the colours they use are mostly pink, white, yellow, green and red which females would watch more.

How does this example link to other video installations, or other video products (films, TV, games, etc.)

This example uses similar effects such as reversing the clips and speeding them up, however, the first clip used effects to make the women look a lot smaller in contrast to the man, but in this video installation, it reverses the clips to make it seem more effective. It also is very clever when cutting the clips and sticking them together.

Does this video installation push the boundaries of the format? What style and conventions does it demonstrate?

I think that this video installation doesn’t push the boundaries of the format because it doesn’t do anything out of the ordinary. The styles and conventions that it demonstrates are the colours which they used and it was illustrative and surrealist.

This video art installation is called Sterling Silver and is also made by JB Ghuman, Jr in April 2013.

This video art installation is completely different to the other video installation art by JB Ghuman Jr because it features a man and a woman. The woman pours some red glittery stuff onto the man whilst the screen flashes blue in time as he is banging the drums with his hand.

Why has the video been made this way?

The video has been made this way because it has a good show of art.

Who would it appeal to?

I think that this video installation art would appeal to both genders but for mostly teenagers.

How does this example link to other video installations, or other video products (films, TV, games, etc.)

I think this links to the first video installation in the way it uses slow motion, but also links to the second video installation because of the way it uses only one or two characters and includes paints.

Does this video installation push the boundaries of the format? What style and conventions does it demonstrate?

I think that this video installation does push the boundaries of the format because it features things you may not expect, for example, you may not expect the man to hit the drums in rhythm with the glitter and the lights to flash blue once every while.

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