Technological or media determinism

Technology – push = Getting forced to have technology, like in this day and age.

Demand – pull = Wishing we have technology.

The ‘Technological Imperative’

Once you’ve invented something, it is going to be everything to us and you can’t go back to paper for example.

Analogue data is more accurate than digital data.

Digital data devices only read 1’s and 0’s, they can only approximate audio or video signal.

Analogue data devices read everything.

Convergence (or cross-media convergence) is when old and new media collide, where flow of content is across multiple media platforms, co-operation between media industries.



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