Uses and gratifications model

The audience uses the media to satisfy the needs and wants. It is used to consume views or political views.

Escapism-Avoid thinking about your own problems/doing a chore or avoiding people.

Social uses e.g. conversation with others – “Did you see……. last night?”

Relational uses, for example, sitting watching TV with a friend.

Catharsis Theory

Psychologists argue media violence can act as catharsis for viewers, who watch violent acts and then feel as if their aggressive urges and less likely to happen for example if you do violent sports like boxing.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s