Month: November 2016

Reflecting Your Process and Techniques

Rolfe Et Al – Reflective model.



  • What did you achieve?
  • What actions did you take?
  • What is the problem?
  • What is the reason for feeling bad?
  • What is the reason for being stuck?
  • Good or bad?
  • Consequences?

So, what?

  • So what broader issues are there?
  • So what new understanding of the situation?
  • So what does this teach me/imply.mean about me?
  • So what goes through your mind as I act?
  • So what should I have done to make it better?
  • So what did I base my actions on?

Now, what?

  • Now what do I need to do in order to make things better/stop being stuck/resolve situation/feel better?
  • Now what broader issues do I need to consider if this action is to be a success? – Strategies and plans.
  • Now what might be the consequences of this action?

The problem I experienced for my trailer for V Festival was getting the audio to the  desired volume and trimming the audio to fit my piece together. The reason for feeling bad and feeling stuck was because I really struggled to make the piece how I planned originally because of the audio which made me feel I may not have achieved to the best of my ability. The actions I took in order to change this were that I had to adjust and layer the audio clips to make it fit. The consequences if I didn’t change the audio would have been that my piece would look amateur.

I based my actions on getting the audio to fit the type of video I was showing so if the video had lots of strobe lighting then the audio to overlap this video clip would have to be quick and fast to fit in with the video type. I should have planned the audio a lot more, however,. when I did the storyboard. The new understanding of the situation would be being more optimistic and also planning the piece lots more. The broader issues would be that if you do not plan every single thing to a dot then the whole trailer won’t look professional.

I would plan the audio out before hand a lot more so then I won’t experience these problems again. The consequences of this action would be that I shouldn’t have any problems and it would make the editing post-production process a lot easier for me.


Evaluation for Medium


My idea was to do a trailer for the next V Festival event in 2017. I decided not to film any of the trailer myself because I would be saving videos from YouTube and editing them together as I don’t really enjoy filming videos as much as I do editing them and the festival isn’t until summer 2017.

The things that went well with my piece are the clips were easy to edit because I sped some up and put audio over the top of the clips. I also found the green screen went really well when I put about ‘more acts to be announced’ and added photographs of some singers who people of my age group and who like pop, enjoy listening to usually.

What I found challenging this project was finding good clips like the clips of the tents and I also wanted to get more clips of walking around the festival. I also didn’t like how the audio sounded when I was overlapping it over the clips.

For my trailer, I was very efficient because I didn’t need to hire any camera equipment and I did all the sound myself from music off YouTube. I have been efficient because I have planned my work and done post-production in plenty of time before I started the editing process. I also planned how long post-production would take and how long the editing process would take to know if I could fit it in before the deadline. I needed to ensure I would get each post-production done in one day maximum so this includes my moodboard, storyboard, etc.

The tasks would be to gain a large audience with good camera shots when editing and good audio so this is cropping videos and panning in when editing so I ensure I can get a good wide range of different camera angles including a wide shot, mid and if possible a close up shot too. The aim with the trailer also would be to eventually get money from it by advertising it on YouTube videos and television adverts and also in cinemas before a film.

My medium has been effective because it informs people of V Festival in the ways I want and also tells you about because a lot of teenagers, especially, go to festivals like V Festival and don’t really think of all the effects of alcohol consumption in later life.

The impact my medium had, was that I did surveys beforehand to get people of my target audience age range’s group an idea of their type of music and what they would like my trailer to contain.

The outcome of my trailer was to show the audience how fun and exciting V Festival is for people of both genders, of any age range, focusing mainly on the positives, and where to purchase the tickets from.

I think the relevance of my trailer was very important because the target audience I aimed to achieve were teenagers or young adults aged between 16 – 22 and I think I achieved this by focusing on pop music from these days rather than from the 80’s, for example. So it contained music from the likes of Sia, Justin Bieber and Rihanna.

In conclusion, I believe that my trailer wasn’t all that unsuccessful because I achieved what I wanted to achieve in the set time I was given and I got loads of editing experience and green screen when I added the pictures in and audio to improve my knowledge.

Evaluating a project – 11/11/16

Who is evaluating the project?

Monitoring a project – Targets, Milestones, measuring progress, achievement

Most importantly input and output


Evaluation: Places a value judgement on information gathered including monitoring data

Evaluation is the assessment of projects success

Whose value is used?

Project manager evaluation differs to audience’s evaluation because their role is different.


What are the tasks to be done? What you want to achieve from your project. What achieves good output. E.G. Ran a test.

You are trying to achieve a large audience with good camera shots and audio.


The extent in which activities/outputs are achieved with lowest possible resources/inputs.

This could be limited funds, limited expertise or limited time.


Extent to which project meets outputs/objectives


Measure of change due to the project

Response surveys or action taken up


Change in behaviour – Can be short term, intermediate or long term

Goal of project

Capture intended and not intended outcome.




Goal meets intended needs. Audience/Client


Change contine


S – Specific – Who? What? When? Why? How? Where?

M – Measurable  – Numbers and figures

A – Achievable – Have you set yourself a challenge?

R – Relevant – Does your piece of work you’re making fit into the market?

T – Time-bound – Deadline (16th December)





Success = I believe success is to achieve your work to the best of your ability before the deadline.

Success varies from project to project.

How did the US election affect you? – medium

It affected us because it was on all the news on television all day of live reports. This was a successful medium. Also it was discussed within focus groups and on the radio all day.

Apply analytics software to a video clip or a medium.

Geo-demographics – Age group and where the audience is from

Factors? Metrics

These metrics fall into 4 categories. These are:

  • Consumption
  • Sharing
  • Lead Generation
  • Sales

Performance of medium aka how successful was it?

Consumption Metrics

What the audience sees and hears.

E.g. video views, page views, document views and downloads. This is quantitative primary research .

Sharing Metrics

How do I share the medium?

Social signals = Clicks on Facebook, Twitter, Instagram, Snapchat etc.

Backlinks = When another site or medium links to my site.

Email – Open and forward.

You can measure this metrics using software called MailChimp.

Article in a journal = Create a stir.

I would like to create a backlink and social signal with my medium of a trailer.

Lead Generation Metrics

This changes passive viewers into loyal followers.

Conversion rates: site visitors measured against sales/ follower = merchandise

Form completion – How many times people sign up to a newsletter

Blog subscriber – feedcat

Sales Metrics

Tracking sales

Data – Graphs, pie chart etc

Call-to-actions = End of piece

When you are watching a programme for example The X Factor, you get adverts every 7 minutes or so because these are ways that they get paid using the above metrics.