Success = I believe success is to achieve your work to the best of your ability before the deadline.
Success varies from project to project.
How did the US election affect you? – medium
It affected us because it was on all the news on television all day of live reports. This was a successful medium. Also it was discussed within focus groups and on the radio all day.
Apply analytics software to a video clip or a medium.
Geo-demographics – Age group and where the audience is from
These metrics fall into 4 categories. These are:
- Lead Generation
Performance of medium aka how successful was it?
What the audience sees and hears.
E.g. video views, page views, document views and downloads. This is quantitative primary research .
How do I share the medium?
Social signals = Clicks on Facebook, Twitter, Instagram, Snapchat etc.
Backlinks = When another site or medium links to my site.
Email – Open and forward.
You can measure this metrics using software called MailChimp.
Article in a journal = Create a stir.
I would like to create a backlink and social signal with my medium of a trailer.
Lead Generation Metrics
This changes passive viewers into loyal followers.
Conversion rates: site visitors measured against sales/ follower = merchandise
Form completion – How many times people sign up to a newsletter
Blog subscriber – feedcat
Data – Graphs, pie chart etc
Call-to-actions = End of piece
When you are watching a programme for example The X Factor, you get adverts every 7 minutes or so because these are ways that they get paid using the above metrics.