Who is evaluating the project?
Monitoring a project – Targets, Milestones, measuring progress, achievement
Most importantly input and output
Evaluation: Places a value judgement on information gathered including monitoring data
Evaluation is the assessment of projects success
Whose value is used?
Project manager evaluation differs to audience’s evaluation because their role is different.
What are the tasks to be done? What you want to achieve from your project. What achieves good output. E.G. Ran a test.
You are trying to achieve a large audience with good camera shots and audio.
The extent in which activities/outputs are achieved with lowest possible resources/inputs.
This could be limited funds, limited expertise or limited time.
Extent to which project meets outputs/objectives
Measure of change due to the project
Response surveys or action taken up
Change in behaviour – Can be short term, intermediate or long term
Goal of project
Capture intended and not intended outcome.
Goal meets intended needs. Audience/Client
S – Specific – Who? What? When? Why? How? Where?
M – Measurable – Numbers and figures
A – Achievable – Have you set yourself a challenge?
R – Relevant – Does your piece of work you’re making fit into the market?
T – Time-bound – Deadline (16th December)