Category: audience

Audience

A “niche” audience means a specific, small or particular audience. For example, liking certain things in particular.

A “mass” audience means the opposite.

Primary – Doing one thing at a time (one activity), for example, watching television and that is all you are doing, or reading a book and not doing anything but that, not being preoccupied. {Consumption}

Secondary – Doing more than one thing at a time, for example, listening to music whilst reading. {Consumption}

Tertiary – When you are not paying attention, but you are there, for example, the television is on but you are not watching it.

Preferred – You react the way the writer wants you to react to the programme or film (prefers.)

Oppositional – You reach the opposite way to how the writer wants you to react to the programme or film.

Negotiated – You react a different way based on your own experiences to the programme, for example, if you are watching a sad film and someone in your life has died, you may relate to it.

 

 

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